reference-type: Journal Article
author: Hong, Jiewen and Lee, Angela Y.
year: 2010
title: Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
journal: Journal of Consumer Research
volume: 37
number: 3
otx-key: Hong-2010

Full text: http://www.bm.ust.hk/~mark/staff/Jiewen/Jiewen%20JCR-Oct%202010.pdf